Something Good
PR & Comms
by Andrew Gretchko
About Something Good
Let’s start with the basics: What is PR anyways?
The answer varies from person to person, brand to brand—but our clients can define it in two simple words: Something Good. Founded by Chicago-based PR and Comms pro Andrew Gretchko, Something Good brings more than a decade of strategic communications experience across music, tech, sports, lifestyle, and consumer products to brands and bands looking to make some serious noise.
With a track record that includes top tier editorial coverage from The New York Times, Bloomberg, Vogue, GQ, WIRED, Billboard, The Wall Street Journal and many more, Andrew’s career spans roles at innovative companies like Reverb, Master & Dynamic, and Vivid Seats, where he consistently delivered record-breaking results and guided brands through critical business moments.
At Something Good, we bring these same strategic instincts and deep media relationships to clients ready to grow their audience, specializing in authentic brand narratives, meaningful press coverage, and lasting relationships with journalists and influencers.
Whether you’re a startup looking to make your mark or an established brand looking to expand your reach, Something Good combines data-driven strategy with creative storytelling that turns your vision into reality.
Our Services
PR Strategy & Media Relations
Develop comprehensive PR strategies that leverage established media relationships in order to secure high-impact media coverage across top-tier publications. By identifying the right outlets and journalists for your brand story, we work to help your message reach the right audience.
Executive Communications & Brand Storytelling
Craft compelling narratives that authentically represent both your brand and leadership. From executive positioning to creative storytelling, I help you communicate your vision, values, and unique value proposition in ways that resonate with your audience.
Content Development & Brand Copy
Create strategic, SEO-driven content that builds authority and drives organic visibility by leaning into my background in journalism to tells your story in a way that improves search rankings and helps your brand get discovered by the right people at the right time.
Our Work
Brand Awareness
These days, there are a seemingly infinite number of brands for consumers to choose from. How can a company cut through the noise and reach its intended audience? That’s where PR comes in— hining a powerful spotlight that builds brand recognition and starts a customer’s journey from awareness to purchase.
Trust Through Data
Before making a purchasing decision, today’s consumers expect brands to earn their trust. By leveraging both internal and external data, brands can take a “facts, not feelings” approach — giving the modern, scrutinizing buyer the confidence they need to make a purchase without hesitation.
Executive Storytelling
Modern consumers are both smart and savvy—they want to know a brand’s story,and its Founder,before trusting it with their hard-earned money. By securing high-visibility press for consumer companies, my top-of-funnel work makes potential buyers more familiar with the people that design, create, and lead the brands they’re interested in.